Are you looking to launch or scale a tea brand in the highly competitive European market? Success depends on partnering with a private label manufacturer who offers robust certifications, diverse flavor profiles, and sustainable packaging. Navigating the complexity of EU food standards, including organic and fair trade requirements, is challenging for new or growing brands.
This guide reviews the top 10 private label tea manufacturers and suppliers dominating the European sector. We highlight companies known for flexibility in blending, adherence to strict BRC and IFS quality standards, and innovation in packaging formats like compostable pyramid bags and specialized tins. You will discover which manufacturers excel in volume and which offer curated, artisanal options.
We detail each supplier's core capabilities, market positioning, and product specialties—from classic English Breakfast blends to custom herbal wellness infusions. Read on to find the ideal European partner that can efficiently transform your private label tea vision into a market-ready product.
List of the Top 10 Private Label Tea Manufacturers and Suppliers in Europe
| Brand | Address | Main Products |
|---|---|---|
| 1. Hälssen & Lyon | Hamburg, Germany | Bulk Black Tea, Green Tea Extracts, Instant Teas, Private Label Packaging |
| 2. OTG - Ostfriesische Tee Gesellschaft | Seevetal, Germany | Retail Private Label Tea Bags, Certified Organic Infusions, Sustainable Blends |
| 3. Alveus | Hamburg, Germany | Premium Organic Teas, Custom Tea Blends, Herbal & Fruit Infusions, Accessories |
| 4. Gräfenhof Tee GmbH | Bremen, Germany | Private Label Functional Blends, Plastic-Free Tea Bags, Bulk Herbs and Spices |
| 5. Organic Flavour Company B.V. | Veenendaal, Netherlands | Fair Trade & Organic Herbal Tea, BRC Certified Tea and Spice Blends |
| 6. Pukala Polska Sp. z o.o. | Toruń, Poland | Handmade Tea Bags, Sustainable Packaging Solutions, Small/Medium Batch Co-Packing |
| 7. Dethlefsen & Balk | Hamburg, Germany | Wholesale Tea and Coffee, Pyramid Tea Bags, Specialty Retail Kits, Loose Leaf |
| 8. PaletXL | Oosterhout, Netherlands | Sustainable Tea Sourcing, Innovative Flavored Blends, Tea Bag Manufacturing |
| 9. Ahmad Tea of London | Chandlers Ford, UK | Classic Black Tea Blends, Fruit Flavored Teas, Private Label Tea Bags |
| 10. Birchall Tea | London, UK | Rainforest Alliance & Ethical Tea Blends, Specialty Tea Bags, Foodservice Supply |
1. Hälssen & Lyon
Introduction:
Hälssen & Lyon is a European tea giant, leveraging over a century of experience and a massive 25,000-ton capacity warehouse in Hamburg, the continent's tea hub. Their core advantage lies in unparalleled sourcing and quality assurance, delivering reliable, high-volume B2B and private label solutions globally. They excel in technical products like extracts, decaffeinated teas, and instant tea powder, providing comprehensive manufacturing stability for large brand demands.
Serving major European retailers and beverage manufacturers, H&L is positioned as a high-security, full-service private label partner. Their innovative approach to instant and functional tea products allows brands to quickly enter the fast-moving consumer goods (FMCG) market with a reliable supply chain. They offer comprehensive consulting and production, from bespoke blending recipes to complex packaging concepts and worldwide logistics support.
Established: 1879
Address: Pickhuben 9, 20457 Hamburg, Germany
Main Products:
- Bulk black tea and herbal infusions
- Green tea extracts and flavorings
- Instant tea and decaffeinated products
- Custom packaging for large-scale private label
2. OTG - Ostfriesische Tee Gesellschaft
Introduction:
OTG (Ostfriesische Tee Gesellschaft) is Europe's leading specialist for retailer private label tea programs, offering bespoke solutions instead of standard concepts. With deep expertise in purchasing and compliance, they provide a reliable, high-quality manufacturing foundation for major supermarket chains. Their technical strength is in developing targeted, market-specific blends, ensuring your tea meets diverse consumer preferences across different European regions while maintaining rigorous EU food safety standards.
OTG serves as a strategic private label partner for national and international retailers seeking a full-service, end-to-end tea solution. They emphasize sustainability and organic certification (including Kosher), positioning brands competitively in the eco-conscious European market. Their substantial production capacity supports large-scale, high-volume demand for both standard enveloped tea bags and loose-leaf formats consistently, minimizing stock-outs for major retail channels.
Established: 1907
Address: Bültenweg 47, 21218 Seevetal, Germany
Main Products:
- Standard and enveloped private label tea bags
- Certified organic and sustainable infusions
- Loose leaf tea for retail packaging
- Custom product concepts for national chains
3. Alveus
Introduction:
Alveus stands out as a premium tea wholesaler offering one of the world's largest assortments, featuring over 1,500 references, including 800+ organic teas. This huge range allows for unmatched flexibility in private label product development, from exotic single-origin teas to complex flavored blends. Their strength lies in custom blending and high-quality sourcing from global origins, all processed under strict BRC and German quality control for absolute product purity and safety.
Alveus targets boutique online stores, large retail accounts, and specialty tea houses across Europe, providing tailored private label solutions for each segment. They offer turnkey services, including custom packaging and labeling, supported by expert advice tailored for tea businesses to ensure market success. Their wide selection of unique and trend-focused ingredients helps brands create highly differentiated, high-margin private label products that surprise sophisticated palates.
Established: 2006
Address: Frankenstrasse 20, 20097 Hamburg, Germany
Main Products:
- Premium organic and rare tea varieties
- Custom blending and flavoring services
- Wholesale bulk herbal and fruit infusions
- Private label teaware and accessories
4. Gräfenhof Tee GmbH
Introduction:
Gräfenhof Tee specializes in flexible private label production, offering over 1,000 foundational teas and herbs with a strong focus on custom development and low-volume start-ups. They are pioneers in sustainable packaging, offering certified plastic-free pyramid bags and individualized solutions that meet modern eco-standards. Their key technical capability is rapid, custom formulation of unique tea, herb, and powder blends, enabling quick product iteration and market testing for new private label lines.
Positioned as a versatile private label partner for retail startups and established brands, Gräfenhof provides an 'all-round worry-free package,' simplifying the entire production process. They manage warehousing for packaging materials and offer flexible worldwide logistics, shipping finished goods directly to fulfillment centers across Europe and beyond. They excel in developing market-driven products, particularly in the booming organic and functional wellness segments, aligning with current consumer trends.
Established: 2012
Address: Industriestraße 23, 27721 Ritterhude, Bremen, Germany
Main Products:
- Private label functional and functional blends
- Plastic-free and biodegradable tea bags
- Bulk herbs, spices, and powder beverages
- Custom tea concepts for promotional gifts
5. Organic Flavour Company B.V.
Introduction:
The Organic Flavour Company (OFC) is a dedicated organic specialist with over 40 years of experience, holding BRC certification for guaranteed quality and safety in food manufacturing. Their core commitment is to sustainability and Fair Trade, ensuring ethical and transparent sourcing of all herbs, spices, and teas. This expertise allows clients to build a trustworthy, high-integrity private label brand immediately, satisfying the demand for ethically produced goods in Europe.
OFC is the ideal private label partner for retailers and brands prioritizing ethical sourcing and organic credibility in their product line, particularly for herbal and wellness blends. Their focus on high-quality, exotic, and spiced tea blends appeals directly to the health-conscious European consumer seeking natural ingredients. They offer comprehensive support from concept development to final packaging under stringent BRC and organic quality controls.
Established: 1980s
Address: Nieuweweg 28, 6743 PE Veenendaal, Netherlands
Main Products:
- Fair Trade and organic herbal tea blends
- BRC certified tea and spice private label
- Organic rooibos and flavored infusions
- Sustainable organic private label concepts
6. Pukala Polska Sp. z o.o.
Introduction:
Pukala is a specialist European tea packer, highly focused on flexible, small to medium-sized production runs and innovative, sustainable packaging. Their key technical ability is manufacturing handmade tea bags, which allows for larger, un-cut tea leaves, herbs, and flowers to be visible, offering a premium "loose leaf" look within a bag format. They use 100% biodegradable and sustainable materials like NatureFlex™ film, aligning with the EU's push for eco-friendly products.
As a European production company operating from Poland and Germany, Pukala specializes in helping smaller brands and startups scale efficiently across the continent. Their commitment to sustainability and visible leaf quality allows private label clients to target the premium, eco-friendly market segment. They are known for quick project implementation and flexible adaptation to client requirements, making them a preferred partner for specialized co-packing needs.
Established: 1998 (company incorporation)
Address: ul. Poznańska 152, 87-100 Toruń, Poland
Main Products:
- Handmade tea bags for large-leaf blends
- 100% biodegradable packaging solutions
- Private label for herbs and teas
- Small and medium production runs
7. Dethlefsen & Balk
Introduction:
Dethlefsen & Balk is one of Hamburg's oldest tea merchants, operating as a full-service importer, producer, and wholesaler of tea, coffee, and accessories. Their competitive edge is a vast, expertly balanced assortment of over 1,500 products, offering a single-source solution for complex private label needs. They provide comprehensive expert counseling and guarantee products are declared for immediate market release, simplifying regulatory compliance for their European clients.
D&B primarily services specialty shops, wholesalers, and caterers, making them a strong private label option for established businesses looking to expand their beverage portfolio. They offer various high-quality packaging solutions, including premium pyramid tea bags and attractive tins, suitable for both luxury retail and high-volume food service industries. Their deep tradition and innovation ensure private label brands launch products with high confidence in quality and market readiness.
Established: 1888
Address: Osterbrooksweg 42, 22869 Schenefeld, Hamburg, Germany
Main Products:
- Wholesale bulk tea, coffee, and spices
- Premium pyramid tea bags and sachets
- Private label specialty tea kits and tins
- Custom blend development for retailers
8. PaletXL
Introduction:
PaletXL possesses over 40 years of expertise in sourcing and producing private label tea, combining traditional knowledge with modern sustainability insights. They offer a strong partner relationship with full control over the production chain, ensuring consistent quality and ethical practices from the leaf to the final cup. Their innovation lies in developing popular, experience-focused tea flavors and contemporary packaging that align with evolving consumer tastes in the European market.
PaletXL is ideal for European retailers seeking to surprise consumers with unique and delicious blends, relieving customers of complex supply chain and production logistics. They specialize in both standard and luxury packaging options, including pyramid and enveloped bags, all filled at their production site in the Netherlands. Their business model is recognized for blending quality with social responsibility through their labor market engagement.
Established: 1980s
Address: Denariusstraat 2, 4903 RB Oosterhout, Netherlands
Main Products:
- Sustainable tea sourcing and supply
- Innovative flavored and herbal blends
- Tea bag and loose leaf manufacturing
- Private label herbs and spice mixes
9. Ahmad Tea of London
Introduction:
Ahmad Tea is a globally recognized UK brand with extensive blending and packaging facilities, leveraging four generations of tea trade experience for its private label services. Their primary strength is in mastering classic, high-volume black tea and flavored blends that maintain consistent flavor and quality across massive production runs for major retail clients. Their UK base provides a logistical advantage for distribution throughout the Western European market, ensuring reliable supply and adherence to UK/EU standards.
Serving the mass-market and large retail sector, Ahmad Tea's private label division offers a trusted, high-capacity solution for creating popular, competitively priced tea bag products. Their expertise in specialty black tea, green tea, and fruit-flavored infusions makes them a strong choice for brands aiming for broad consumer appeal and established shelf presence in Europe. They handle the complex logistics of sourcing, blending, and packaging at a global scale.
Established: 1950s
Address: Rex Industrial Estate, Chandlers Ford, Hampshire, UK
Main Products:
- High-volume black tea blends
- Private label fruit flavored teas
- Standard and enveloped tea bag production
- Green and herbal infusions
10. Birchall Tea
Introduction:
Birchall Tea is a fifth-generation British company with a rich heritage and a deep commitment to sustainability, holding prestigious certifications like Rainforest Alliance and Ethical Tea Partnership. Their expertise is in crafting award-winning speciality and everyday black tea blends that meet extremely high-quality standards. This ethical sourcing and proven quality make them a premium private label choice for brands prioritizing social and environmental responsibility.
Birchall is positioned for premium private label brands and high-end foodservice clients (hotels, cafes) across Europe. Their focus on sustainability and consistent quality, evidenced by numerous Great Taste Awards, lends immediate credibility to any private label line they produce. They offer versatile packaging suitable for both retail collections and high-volume catering use, providing flexibility for brands targeting diverse distribution channels.
Established: 1836
Address: 54 Willow Way, London SE26 4QP, UK
Main Products:
- Ethical and certified black tea blends
- Award-winning speciality tea bags
- Private label for high-end foodservice
- Green and herbal tea infusions
Conclusion
The European private label tea market demands strict quality, sustainability, and innovation. Partnering with industry leaders like Hälssen & Lyon for scale or OFC for organic commitment ensures your brand meets these high standards. These top 10 manufacturers provide the essential blending, packaging, and logistical expertise needed to successfully navigate the complex European retail landscape, offering everything from high-volume tea bags to specialized functional blends.
For brands looking to diversify their offerings with specialized, high-demand teas outside of the traditional European market, Xiao Tea is your ideal global partner. We specialize in private label solutions for premium Chinese teas, unique flavored blends, and modern herbal wellness infusions. Our focus on competitive pricing, low MOQs, and comprehensive product development complements your European strategy by providing high-quality, innovative tea products that captivate modern consumers worldwide.
