Are you searching for the best white label tea suppliers in Japan to launch your beverage business quickly? Do you need a partner who can provide ready-made, high-quality matcha or sencha products that you can brand as your own? Finding a supplier with the right stock formulations and packaging capabilities is crucial for speed to market.
In this guide, we analyze the top 10 white label tea suppliers and companies in Japan, focusing on those who excel in providing market-ready solutions. We examine their product catalogs, certification standards, and white label flexibility. You will discover which manufacturers offer low minimums for pre-blended teas and which provide premium, unbranded finished goods ready for your logo.
We will detail each supplier's core strengths, location, and key product offerings to help you navigate the Japanese tea market. Read on to find the perfect white label partner that aligns with your brand's quality standards and business goals.
List of the Top 10 White Label Tea Suppliers and Companies in Japan
| Brand | Address | Main Products |
|---|---|---|
| 1. Hattori Tea Farm | Kikugawa City, Shizuoka, Japan | White label organic matcha, loose leaf sencha, bulk green tea, ready-to-package teas |
| 2. Japan GreenTea Co., Ltd. | Shibuya, Tokyo, Japan | Matcha powder, instant tea, tea bags, white label gift sets, foodservice tea |
| 3. Sugimoto Tea Company | Redmond, WA, USA | Japanese matcha, loose leaf tea, tea bags, white label retail packs, bulk tea |
| 4. Kettl | USA; Fukuoka, Japan | Premium matcha, single-cultivar sencha, gyokuro, luxury white label tea, teaware |
| 5. Tezumi | New York City, USA | Artisanal matcha, regional sencha, white label starter kits, tea accessories |
| 6. Tiesta Tea | Chicago, Illinois, USA | Functional tea blends, bulk loose leaf, white label tin programs, wellness teas |
| 7. Keicha Matcha | Huntington Beach, CA, USA | Industrial matcha, culinary grades, white label sticks, bulk hojicha powder |
| 8. Hibiki-an | Ujitawara, Kyoto, Japan | Uji matcha, premium gyokuro, sencha, white label heritage teas, tea snacks |
| 9. Takezawa Seicha | Shizuoka, Japan | FSSC22000 certified tea, white label tea bags, Kokeicha, organic matcha |
| 10. Premium Health Japan | Osaka, Japan | Organic Uji matcha, ceremonial grades, white label health teas, matcha whisk sets |
1. Hattori Tea Farm
Introduction:
Hattori Tea Farm is a premier destination for brands seeking authentic, organic white label tea solutions directly from Shizuoka. With over a century of history, they specialize in pesticide-free cultivation, making them an ideal partner for health-conscious brands. Their integrated production model allows them to offer consistent, pre-certified organic teas that are ready for immediate branding and distribution in global markets.
As a white label tea supplier, Hattori offers a seamless experience for clients needing high-quality stock products. They provide a range of ready-made tea formats, including loose leaf vacuum packs and standard tea bags, which can be quickly labeled with your brand identity. Their commitment to sustainability and transparency ensures that your white label product line carries a story of heritage and environmental stewardship.
Established: 1905
Address: 340 Kurasawa, Kikugawa City, Shizuoka Prefecture, Japan
Main Products:
- White label organic matcha and sencha
- Pre-packaged tea bags and loose leaf
- Bulk gyokuro and genmaicha
- Export-ready organic tea products
2. Japan GreenTea Co., Ltd.
Introduction:
Japan GreenTea Co., Ltd. stands as a giant in the industry, offering extensive white label tea services backed by 50 years of trading expertise. Located in Tokyo, they bridge the gap between traditional farmers and modern retail needs. Their massive network allows them to supply generic, high-volume tea products that serve as excellent white label bases for supermarkets, restaurant chains, and large-scale distributors.
Their white label capabilities are vast, ranging from instant tea powders to premium leaf varieties. They excel in providing "off-the-shelf" solutions that significantly reduce lead times for new product launches. Whether you need standard matcha tins or bulk food-service packs, Japan GreenTea Co. delivers reliable, standardized quality that ensures your white label brand maintains consistency across all batches.
Established: 1969
Address: Tobu Fuji Bldg. 24-4 Sakuragaoka-cho, Shibuya-ku, Tokyo 150-0031, Japan
Main Products:
- White label matcha and green tea powder
- Standardized sencha and hojicha blends
- Instant tea solutions for foodservice
- White label tea accessories and herbs
3. Sugimoto Tea Company
Introduction:
Sugimoto Tea Company is a key player for North American businesses looking for accessible white label Japanese tea. With headquarters in the USA and production in Japan, they eliminate the logistical headaches of importing. They are particularly renowned for their nitrogen-flushed packaging, which keeps white label products fresh on the shelf longer, a critical selling point for retail brands.
Specializing in matcha and loose leaf green teas, Sugimoto offers a robust white label program designed for scalability. They provide pre-formulated grades of matcha that are popular in the market, allowing clients to launch a professional tea line without R&D delays. Their turnkey solutions include various packaging options like resealable pouches and tins, making them a top choice for quick market entry.
Established: 1946
Address: 18871 NE 65th St, Suite 100, Redmond, WA 98052, USA
Main Products:
- White label ceremonial and culinary matcha
- Retail-ready tea bags and loose leaf
- Nitrogen-flushed bulk packs
- Pre-blended iced tea mix
4. Kettl
Introduction:
Kettl operates at the intersection of luxury and authenticity, serving as a high-end partner for those seeking premium white label opportunities. By sourcing directly from award-winning growers in Japan and processing in Fukuoka, they ensure unmatched quality. Kettl is the go-to supplier for boutique hotels, upscale cafes, and luxury lifestyle brands that require a white label product superior to standard market offerings.
Their approach to white label supply is curated and exclusive. Rather than mass-market blends, Kettl provides access to single-cultivar matcha and rare sencha lots that can be packaged for your brand. This focus on top-tier quality allows white label clients to command higher price points and establish a reputation for excellence in the competitive specialty tea market.
Established: Approx. 2010
Address: Brooklyn, NY & Los Angeles, CA, USA; Fukuoka, Japan
Main Products:
- High-end white label matcha
- Single-origin loose leaf teas
- Specialty hojicha and genmaicha
- Curated tea sets for branding
5. Tezumi
Introduction:
Tezumi bridges the gap between traditional Japanese tea culture and modern Western branding. Based in New York, they act as a specialized importer and white label supplier for small to medium-sized businesses. Their strong relationships with small farmers allow them to offer unique, artisanal teas for white labeling that differ significantly from mass-produced industrial options.
Tezumi's white label services are highly flexible, catering to subscription boxes, cafes, and online tea shops. They offer low minimums on unbranded tins and pouches, allowing businesses to apply their own labels and test the market with minimal risk. Their ability to supply distinct regional teas gives white label clients a competitive edge in storytelling and product differentiation.
Established: 2011
Address: New York City, USA
Main Products:
- Small-batch white label matcha
- Regional loose leaf sencha
- Unbranded tea tins and pouches
- Starter kits for tea brands
6. Tiesta Tea
Introduction:
Tiesta Tea is a powerhouse in the functional tea market, offering accessible white label solutions rooted in flavor and wellness. While they source globally, their Japanese tea blends are optimized for the American palate. They are an excellent choice for brands looking to white label teas that are approachable, fruity, or function-focused, rather than strictly traditional.
Their white label program is designed for ease of use, offering bulk teas in manageable 25-pound increments. This allows businesses to purchase popular, pre-blended formulas and repackage them under their own labels immediately. Tiesta Tea’s focus on "function" (Energizer, Relaxer, etc.) provides white label clients with ready-made marketing angles that resonate with modern health-conscious consumers.
Established: 2010
Address: Chicago, Illinois, USA
Main Products:
- White label functional tea blends
- Bulk Japanese green tea bases
- Flavored loose leaf teas
- Wellness-oriented tea mixes
7. Keicha Matcha
Introduction:
Keicha Matcha, or Keicha Tea World, is a leading supplier for industrial and commercial white label needs. Based in California, they specialize in high-volume supply of Japanese matcha and tea powders. They are the preferred partner for food manufacturers, supplement brands, and large cafe chains that need consistent, standardized white label ingredients for their products.
Their white label offerings are comprehensive, ranging from premium ceremonial tins to bulk ingredients for baking. Keicha excels in providing "finished" white label formats like single-serve stick packs, which are increasingly popular in the convenience sector. Their rigorous quality control ensures that even their large-scale white label productions meet strict safety and taste standards.
Established: 2001
Address: 18281 Gothard St., Unit 109, Huntington Beach, California, USA
Main Products:
- Bulk white label matcha powder
- Single-serve tea sticks
- Industrial grade green tea
- Retail-ready matcha tins
8. Hibiki-an
Introduction:
Hibiki-an brings the prestige of the Uji region to the white label market. Located in Kyoto, they are growers and manufacturers who offer direct access to some of Japan's most famous teas. For brands aiming to market a "premium Uji tea" line, Hibiki-an serves as an authentic source that adds significant value and credibility to a white label portfolio.
They focus on freshness and traditional processing, providing white label clients with teas that are rich in flavor and history. Their capabilities include supplying small, fresh batches of Gyokuro and Matcha that can be sold as exclusive, high-end white label products. Working with Hibiki-an ensures your brand is associated with the pinnacle of Japanese tea culture.
Established: 2001
Address: Ujitawara, Kyoto, Japan
Main Products:
- White label Uji matcha
- Premium Gyokuro and Sencha
- Traditional tea snacks
- Direct-farm tea selections
9. Takezawa Seicha
Introduction:
Takezawa Seicha is a historic heavyweight in Shizuoka, offering robust white label manufacturing services backed by extensive international certifications. With FSSC22000, Halal, and organic accreditations, they are the ideal supplier for global brands that require strict compliance. Their long history since the 1930s proves their stability and reliability as a white label partner.
Their product range for white labeling is innovative and diverse, including their patented "Kokeicha" and various biodegradable tea bag options. Takezawa supports white label clients with low minimum order quantities and English-speaking support, smoothing the path for international business. They are perfect for brands looking for safe, certified, and unique Japanese tea products to label as their own.
Established: 1954 (company incorporation)
Address: 61-2 Kitabancho, Aoi-ku, Shizuoka 420-0005, Japan
Main Products:
- White label FSSC22000 certified tea
- Kokeicha and specialty green teas
- Biodegradable tea bags
- Custom packaging for white label
10. Premium Health Japan
Introduction:
Premium Health Japan caters specifically to the wellness and fitness sector, offering specialized white label services for organic Uji matcha. With a focus on health benefits and purity, they target brands that sell to gyms, health food stores, and wellness influencers. Their direct connection to Uji farms allows them to supply vibrant, nutrient-dense matcha that commands a premium in the health market.
Their white label program is designed for ease and quality, handling everything from sourcing to the final packaged product. They offer flexibility in order sizes and maintain a bilingual team to assist international buyers. If your brand focuses on the intersection of fitness, health, and premium tea, Premium Health Japan provides the ideal white label products to match your identity.
Established: 2010s
Address: Osaka, Japan
Main Products:
- White label organic Uji matcha
- Ceremonial and culinary grades
- Matcha accessories and kits
- Health-focused tea products
Conclusion
Selecting the right white label tea supplier in Japan is a strategic move that can define the success of your tea brand. Whether you require the organic purity of Hattori Tea Farm, the industrial scale of Japan GreenTea Co., or the wellness focus of Premium Health Japan, these top 10 companies offer diverse solutions to meet your needs. By leveraging their ready-made products and manufacturing expertise, you can launch a high-quality Japanese tea line with speed and confidence.
For brands looking to expand beyond Japan into the broader world of tea, Xiao Tea stands ready as your premier partner. We specialize in white label solutions for premium Chinese teas, flavored blends, and herbal infusions. With our extensive recipe library, low minimum order quantities, and global shipping capabilities, Xiao Tea complements your portfolio by offering high-quality, innovative tea products that captivate modern consumers worldwide.
