Are you looking for premier white label tea suppliers in Europe to launch or scale your brand? Do you need partners that comply with strict EU food safety regulations while offering innovative flavor profiles? The European tea market is shifting toward functional wellness, organic certifications, and sustainable packaging, making the search for a reliable manufacturing partner more critical than ever.
In this comprehensive guide, we analyze the top 10 white label tea suppliers and companies in Europe for 2025. You will discover industry leaders specializing in high-end herbal infusions, traditional English blends, and cutting-edge functional teas. We evaluate these manufacturers based on their R&D capabilities, certification standards (IFS, BRC, Organic), and their ability to handle both small-batch boutique orders and large-scale retail distribution across the Eurozone.
Whether you are a startup in Berlin, a wellness brand in London, or a hospitality group in Paris, identifying the right supplier is the first step toward market success. Read on to compare the strengths of Europe’s most sophisticated tea manufacturers and find the ideal partner to navigate the competitive European landscape with premium quality and compliant products.
Table of Contents
- List of the Top 10 White Label Tea Suppliers and Companies in Europe
- Key Hubs for White Label Tea Production in Europe
- Strategic Advantages of European White Label Tea Partners
- How to Evaluate a White Label Tea Manufacturer in the EU
- The Process of Sourcing White Label Tea in Europe
- Conclusion
List of the Top 10 White Label Tea Suppliers and Companies in Europe
| Rank | Company | Headquarters | Main Products |
|---|---|---|---|
| 1 | Wollenhaupt Tee GmbH | Reinbek, Germany | Customized flavored tea blends, fruit infusions, and organic herbal teas |
| 2 | Hälssen & Lyon | Hamburg, Germany | Premium tea bags, instant tea solutions, and decaffeinated specialties |
| 3 | Finlays | London, UK | Sustainable black tea, botanical extracts, and ready-to-drink solutions |
| 4 | Ekaterra (Lipton Teas) | Rotterdam, Netherlands | Mass-market tea blends, sustainable infusions, and retail-ready packaging |
| 5 | Dethlefsen & Balk | Hamburg, Germany | Specialty loose leaf, flavored rooibos, and premium tea accessories |
| 6 | NutraTea | London, UK | Functional herbal teas, pharmacist-formulated wellness blends |
| 7 | The Tea Makers of London | London, UK | Authentic single-origin teas, luxury pyramid tea bags, and rare harvests |
| 8 | Ahmad Tea (Private Label) | Chandler's Ford, UK | Classic English Breakfast, Earl Grey, and premium tea gift sets |
| 9 | Firsd Tea (EU Division) | Global/European Logistics | Bulk organic green teas, tea extracts, and decaffeinated ingredients |
| 10 | PlantAsia | Lyon, France | Organic French infusions, customized herbal blends, and wellness teas |
1. Wollenhaupt Tee GmbH
Introduction:
Wollenhaupt Tee GmbH is a powerhouse in the European tea market, operating from its massive facility in Reinbek, Germany. They specialize in the art of tea blending and flavoring, utilizing state-of-the-art sensory technology to ensure every batch meets strict EU safety and quality standards. With over 135 years of heritage, they combine traditional tea knowledge with modern, data-driven flavor development for global brands.
Their strength as a white label supplier lies in their ability to provide end-to-end solutions, from raw material sourcing to market-ready packaging. Wollenhaupt supports European beverage brands and retailers in expanding their portfolios with specialized herbal and fruit infusions. Their IFS-certified production lines and extensive logistics network make them a reliable choice for high-volume retailers seeking consistency and rapid innovation in their product lines.
Established: 1881
Headquarters: Reinbek, Germany
Main Products:
- Customized flavored tea blends (Herbal, Fruit, Rooibos)
- IFS and Organic certified white label tea bags
- Bulk supply for industrial beverage production
- Innovative seasonal tea collections
2. Hälssen & Lyon
Introduction:
Located in the historic Speicherstadt district of Hamburg, Hälssen & Lyon is one of Europe's most prestigious tea companies. They are world-renowned for their innovation, including the development of instant tea powders and advanced decaffeination processes. Their expertise covers the entire spectrum of tea processing, ensuring that premium raw materials are transformed into sophisticated white label products for international markets.
For brands looking to differentiate themselves through technology and premium positioning, Hälssen & Lyon offers unmatched R&D capabilities. They manage a vast inventory of specialty teas, allowing clients to create unique, high-margin blends that appeal to the discerning European consumer. Their role as a key supplier for luxury hotels and high-end retail chains underscores their ability to deliver consistent quality and trend-setting tea concepts that capture modern consumer preferences.
Established: 1879
Headquarters: Hamburg, Germany
Main Products:
- Premium tea bags and luxury loose leaf programs
- Instant tea and tea extract solutions
- Specialty decaffeinated and organic teas
3. Finlays
Introduction:
Finlays is a global leader in the tea industry, providing integrated supply chain solutions from tea bush to cup. With a headquarters in London, they leverage their own tea estates in Kenya and Sri Lanka to provide white label clients with unprecedented traceability and cost-efficiency. They are at the forefront of sustainability, focusing heavily on ethical sourcing and reducing the carbon footprint of the tea manufacturing process.
As a strategic partner for large-scale European retailers, Finlays excels in providing both traditional dry tea and liquid tea extracts. Their technical teams work closely with brands to develop functional beverages and botanical blends that meet the growing consumer demand for healthy lifestyles. Their extensive manufacturing footprint and deep market insights make them an essential partner for companies aiming for mass-market penetration with sustainable, high-quality tea products.
Certifications: Rainforest Alliance, Fairtrade, ISO 14001, BRC
Established: 1750
Headquarters: London, UK
Main Products:
- Sustainably sourced Black, Green, and Oolong teas
- Botanical extracts and tea aromas
- Ready-to-drink (RTD) tea bases
- Custom white label packaging solutions
4. Ekaterra (Lipton Teas and Infusions)
Introduction:
Ekaterra, now known as Lipton Teas and Infusions, is the world's largest tea company, managing a portfolio of iconic brands alongside a robust white label and B2B division. Headquartered in the Netherlands, they utilize their massive global scale to offer competitive pricing and advanced manufacturing capabilities. Their focus on "regenerative tea" ensures that brands partnering with them are at the cutting edge of environmental stewardship.
Their white label services are tailored for high-volume retail and foodservice clients who require absolute consistency and rapid scale-up. Ekaterra provides a complete turnkey solution, from blend formulation to shelf-ready packaging design that complies with all regional European regulations. Their ability to innovate within the herbal and wellness segments has made them a go-to partner for brands looking to capitalize on the health-conscious trends prevalent in Western and Northern Europe.
Established: 2021 (as standalone entity)
Headquarters: Rotterdam, Netherlands
Main Products:
- Global-scale black and green tea blending
- Climate-neutral tea production and sourcing
- Advanced infusion technology for wellness brands
5. Dethlefsen & Balk
Introduction:
Dethlefsen & Balk is a premier importer and wholesaler in Hamburg that has mastered the niche of gourmet white label tea. They are particularly famous for their extensive range of flavored teas and their ability to source rare, high-quality ingredients that smaller boutiques often struggle to find. Their commitment to artisanal quality combined with industrial efficiency allows them to serve both small tea shops and large distributors.
For brands seeking a "boutique" feel with reliable European manufacturing, D&B offers a unique value proposition. They provide not just the tea, but a complete lifestyle concept, including customized packaging and complementary tea accessories. Their technical expertise in flavoring Rooibos and fruit blends makes them a market leader in the caffeine-free segment, which is seeing explosive growth among younger, health-conscious European consumers in markets like France and Scandinavia.
Established: 1836
Headquarters: Hamburg, Germany
Main Products:
- Specialty flavored teas and rooibos blends
- Custom branded tea packaging for boutiques
- Certified organic and Ayurvedic tea ranges
- Gourmet loose leaf tea and pyramid bags
- Tea gift sets and high-end accessories
6. NutraTea
Introduction:
NutraTea has carved out a specific niche as a leader in functional herbal teas within the UK and European markets. Founded on pharmacist-led research, they focus on creating blends that contain 100% active herbal ingredients without any flavorings or bulking agents. This medicinal-grade approach to tea production makes them a highly trusted partner for wellness and pharmaceutical brands looking for white label solutions.
Their manufacturing process emphasizes the efficacy of the herbs, ensuring that each cup delivers a functional benefit. As a white label supplier, NutraTea offers specialized support in regulatory compliance for health claims, which is a major barrier for many brands entering the EU market. Their focus on premium, effective herbal infusions makes them an ideal partner for healthcare-oriented businesses and high-end wellness retailers seeking to offer products with proven ingredient profiles and transparent sourcing.
Established: 2017
Headquarters: London, UK
Main Products:
- Functional wellness teas (Digestion, Sleep, Immunity)
- Pharmacist-formulated herbal infusions
- 100% active ingredient white label blends
- Eco-friendly, plastic-free tea bags
- Nutraceutical-grade tea production
7. The Tea Makers of London
Introduction:
The Tea Makers of London is an award-winning tea company that focuses on the luxury and artisanal segment of the white label market. They specialize in sourcing rare, single-origin teas directly from reputable gardens across Asia and Africa. Their philosophy is centered on authenticity and craftsmanship, providing brands with access to the highest grades of tea that are typically reserved for specialty competitions.
As a boutique white label supplier, they offer highly personalized services including custom blending and bespoke packaging design that reflects a premium British heritage. They are a member of the Ethical Tea Partnership, ensuring that every product supports social and environmental standards. Their expertise is particularly valuable for luxury hospitality groups and premium retailers who want to offer a sophisticated tea experience that tells a story of origin, terroir, and traditional processing.
Established: 2010
Headquarters:
- Main Office: Dartford, Kent, United Kingdom
- London Showroom: Marylebone High Street, London
Main Products:
- Rare single-estate White, Yellow, and Oolong teas
- Luxury pyramid tea bags with whole leaf tea
- Customized corporate tea gift sets
- Authentic Matcha and Pu-erh selections
- Artisan blooming tea and jasmine pearls
- Connoisseur-level tea tasting collections
8. Ahmad Tea (Private Label)
Introduction:
Ahmad Tea is a world-renowned family business with four generations of tea blending and tasting experience. While famous for their own brand, their white label division provides global clients with access to some of the most consistent and high-quality classic tea blends in the industry. They operate multiple production facilities across Europe and Asia, ensuring they can meet the diverse logistical needs of international clients.
Their strength lies in their mastery of classic English tea profiles, such as Earl Grey and English Breakfast, which remain staples of the European market. Ahmad Tea's white label solutions are designed for brands that prioritize reliable flavor profiles and high-quality packaging. They offer a range of formats, from standard string-and-tag bags to elaborate gift tins, making them a versatile partner for retailers looking to offer high-standard traditional tea products under their own label.
Established: 1986
Headquarters: Chandler's Ford, Hampshire, UK
Main Products:
- Classic English Breakfast and Earl Grey blends
- Premium fruit-flavored black and green teas
- Customizable tea gift boxes and caddies
- Organic and Fairtrade certified options
- High-volume tea bag manufacturing
9. Firsd Tea (EU Division)
Introduction:
Firsd Tea, the North American and European bridge for the Zhejiang Tea Group, specializes in large-scale organic tea supply that meets the stringent pesticide and residue standards of the European Union. They provide a vital link between China's massive production capacity and Europe's demand for high-standard sustainable teas. Their EU division focuses on bulk ingredients and specialized white label solutions for the food and beverage industry.
Operating with a focus on transparency, Firsd Tea provides comprehensive documentation for all their products, ensuring that white label partners can easily clear EU customs and regulatory hurdles. They are a leading supplier of tea extracts and decaffeinated teas, utilizing advanced CO2 processes that preserve the flavor and health benefits of the tea. This makes them a critical partner for brands developing ready-to-drink beverages and functional health products in the European market.
Established: 2001
Headquarters: Global operations with dedicated European logistics
US Headquarters: Secaucus, NJ (Global Hub)
Main Products:
- EU-compliant organic Green and Black bulk teas
- Specialty botanicals and herbal tea ingredients
- CO2 process decaffeinated tea extracts
- High-purity tea polyphenols and L-theanine
- Large-scale industrial white label sourcing
10. PlantAsia
Introduction:
PlantAsia is a distinguished French tea manufacturer that has built a strong reputation for its organic infusions and customized herbal blends. Based in Lyon, a historic hub of French gastronomy, they combine traditional herbalism with modern consumer trends. They focus on creating harmonious, flavorful blends that utilize high-quality organic ingredients sourced from around the world, particularly specializing in wellness-oriented products.
Their white label service is highly regarded for its flexibility and creative approach to flavor development. PlantAsia works closely with French and European retailers to develop unique organic tea lines that stand out in a crowded market. Their expertise in the French "tisane" (herbal infusion) culture allows them to offer sophisticated profiles that appeal to the culinary-focused European consumer, making them a preferred partner for premium organic brands and health-food chains.
Established: 2002
Headquarters: Lyon, France
Main Products:
- Certified organic French herbal infusions
- Customized functional wellness tea ranges
- Premium loose leaf and biodegradable tea bags
- Artisanal small-batch white label production
- Expertise in French-style flavored teas
Key Hubs for White Label Tea Production in Europe
Europe’s tea landscape is defined by specialized regional clusters that manage the importing, blending, and distribution of the world’s finest leaves. Key hubs include:
- Hamburg, Germany - The "Tea Gateway to Europe," home to massive warehouses and high-tech blending facilities.
- London & South East UK - The historic heart of tea blending, specializing in classic black teas and luxury branding.
- Rotterdam, Netherlands - A critical logistics hub for large-scale retail distribution and sustainable tea innovation.
- Lyon & Provence, France - Famous for sophisticated herbal infusions (tisanes) and premium organic certifications.
- Tuscany, Italy - A growing center for high-end boutique tea blends and artisanal wellness packaging.
These hubs provide the infrastructure necessary for white label brands to scale quickly while maintaining compliance with the world's strictest food safety standards.
Strategic Advantages of European White Label Tea Partners
For brands targeting the Eurozone, local or specialized European manufacturers offer distinct advantages in logistics, compliance, and consumer trust. What can your brand gain from these partnerships?
- Regulatory Compliance (EFSA): European suppliers are experts in navigating EU pesticide limits and labeling laws, ensuring your products are market-ready without legal risk.
- Eco-Friendly Innovation: European manufacturers lead the way in plastic-free packaging, biodegradable tea bags, and climate-neutral production cycles.
- Reduced Lead Times: Sourcing from within Europe significantly cuts shipping times to key markets like Paris, Berlin, and Madrid, allowing for better inventory management.
- Premium Brand Perception: European "Made in" labeling, particularly from regions like Germany or the UK, carries significant prestige in the global tea market.
- Advanced Customization: Access sophisticated R&D labs capable of developing complex functional teas, including those with added vitamins or minerals.
How to Evaluate a White Label Tea Manufacturer in the EU
Selecting the right European partner requires a balance of checking their technical capacity and their understanding of your brand's specific market niche. Always start by verifying their certifications; in Europe, ISO, IFS, and BRC are the gold standards for food safety. If you are targeting the wellness market, ensure the manufacturer has the expertise to handle functional ingredients and can provide the necessary documentation for any health claims you plan to make.
Additionally, evaluate their minimum order quantities (MOQs) and their ability to scale. A good partner should be able to support you from a small market test to a full national retail launch. Request samples of their recent work to check the quality of their flavoring and the durability of their packaging. Finally, consider their sustainability credentials, as European consumers are increasingly loyal to brands that can demonstrate ethical sourcing and environmental responsibility.
The Process of Sourcing White Label Tea in Europe
Successful sourcing begins with a detailed product brief that outlines your target flavor profile, desired certifications (e.g., Organic, Fairtrade), and packaging requirements. Research suppliers through industry trade fairs like Anuga in Germany or Vitafoods Europe. Engaging with several manufacturers early on allows you to compare their blending expertise and their ability to meet specific EU regulatory requirements for your target countries.
Once a shortlist is created, the sampling and refinement phase is critical to ensuring your brand's unique identity is captured in the cup. After finalizing the blend and packaging, establish a clear contract that covers quality control milestones, lead times, and shipping logistics. By following a structured sourcing process, you can build a resilient supply chain that supports long-term brand growth and maintains high consumer satisfaction across the European continent.
Conclusion
As we have analyzed the leaders in the European white label tea sector, it is clear that quality, sustainability, and regulatory expertise are the pillars of a successful partnership. While Europe offers world-class blending and distribution, Xiao Tea stands out as a unique global partner that can bridge the gap between authentic Asian tea heritage and modern European flavor trends.
Our expertise in flavored oolongs and functional blends has made us a preferred partner for innovative brands looking to introduce something truly distinct to the European market. By combining our advanced R&D with the highest international safety standards, Xiao Tea empowers your brand to deliver premium quality that resonates with the sophisticated tastes of European consumers.
Contact our expert team today to discover how we can help you build a distinctive and profitable tea brand through our customized white label solutions.
Further Reading
